Introspect
This project was developed for 'Design to Trend', a fashion class I took. We had to research a trend and develop a line of products that fit that trend. This project taught me about trend research and challenged me to expand my sketching skills to fashion sketching.
A Lost generation
With the rise of globalization and social media, millennial women have been encouraged to project a certain image to the world. The importance of personal branding and the curation of one’s online presence is heavily emphasized by our society. Women have spent so much time carefully curating their outward image that they’ve lost sight of their inner self.
looking inward
Years of sharing every piece of their lives with others has caused them to lose touch with their inner selves. Women are growing tired of carefully curating their lives on the outside only to be confused about who they are internally. This loss of self has women longing for a place of self-discovery. They are seeking for ways to recapture their essence.
A clothing brand for the lost generation. The Introspect brand supports a woman’s discovery journey in three ways.
the tag
Our clothes come with a blank tag and an invitation to capture a moment that is important to the Introspect woman. Every time she puts on her clothes, she will be reminded and encouraged by this good moment.
the magazine
Our magazine features women who balance their outward lives while staying true to their inner selves, inspiring the Introspect woman to continue on her self-reflection journey.
the blog
Our digital blog inspires readers with stories of self-discovery.
Calm Classics
Designed with the busy Introspect woman in mind, our loungewear collection encourages rest and relaxation.
View the Collection
